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“There’s so much more personality,” she said.Īnother college student and musician, Ethan Fields, 20, has used his time at home during the pandemic to build a TikTok fan base, savvily interpreting popular songs in the style of other musicians.
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“I know so many people that just won’t listen to something because Anthony Fantano was like, ‘It’s not worth your time,’” she said, noting that she has “looked into Pitchfork before,” but mainly consumes video reviews. With more than 900 million views across his YouTube accounts, Fantano, who functions as an entertainer as much as a critic, has become a touchstone among music-focused, millennial and Gen Z content creators even as they refine and expand upon his format on platforms like TikTok.ĭev Lemons, a musician and college student whose account does bite-size criticism by-way-of music theory and news, called Fantano “a celebrity and an authority” among her cohort.
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Lucas, 11, said he spent “hours a day, for years” watching Fantano and other YouTube music reviewers like Shawn Cee before building a bare-bones basement setup during the pandemic and starting a channel of his own. This month, Fantano posted a video on Twitter that seemed to prove his point, showing a child reviewing a new album by the rapper 6ix9ine with a preternatural bluster obviously modeled on his own. “I had consciously chosen something that I found to be really uncomplicated, because I envisioned the delivery and the makeup as being something that was easy to copy, so other people could get in on the conversation.” “I was eating, sleeping and bleeding YouTube for quite a long time,” he said. He noted that while he was not the first to bring the early YouTuber, articulate-rant treatment to music, he was meticulous about crafting his channel, studying competitors, including websites that still relied on the written word, and keeping his approach simple, intimate and communal. Listen to some of the best new recordings here.